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'They're building real momentum and player trust' — This former Xbox exec is a big fan of recent rebrand
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'They're building real momentum and player trust' — This former Xbox exec is a big fan of recent rebrand

DATE: 2026-06-03
AUTHOR: Demi Williams
DATE: 2026-06-03
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<ul><li>Former Xbox executive Laura Fryer says the company is "making some small and smart moves to start winning back fans"</li><li>Fryer says Xbox CEO Asha Sharma's decision to rebrand the company … [+3719 chars]

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